H1 to include KW phrase and location
MAX 1-4 lines. The first impression. Punchy statement to set the business tone and give an insight into who they are, what they do. Include business name and service area. Most important details here.
CTA - encourage the user to call

Heading style 2 -
engaging title
Time to sell the business, who they are and what they do. Starting with the most crucial details, this section could include a more in-depth overview of the business, including year established, the team’s training and experience, core services and their mission statement, in addition to any other USPs that set them aside from the rest. Draw on the wants and needs of the target audience to ensure your content appeals to them.
Unique selling point
Unique selling point
Unique selling point
Our services

Service 1
Brief overview of service. Encourage the user to want to learn more.

Service 2
Brief overview of service. Encourage the user to want to learn more.

Service 3
Brief overview of service. Encourage the user to want to learn more.

Service 4
Brief overview of service. Encourage the user to want to learn more.

Heading 2
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Use bullets for the main call outs such as
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Exclusive offerings
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Awards and training
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Memberships and accreditations
CTA - encourage user to call
Heading 2
At any opportunity aim to demonstrate E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) within your copy. If you have enough info, you could utilise this section to go into more depth about any factor that makes this business unique.

What our customers say about us

Reviewer name & source
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
Last chance to encourage a user to call. Make it count here.
2-3 lines of text - Outro to the page and what has been discussed. Use persuasive language to motivate a user to make that call!